RoboBusiness Rebrands to Robotics Summit & Expo West for October 2027 Event

By ASR Newsdesk · 20 Oct 2026, 18:00 UTC

Arrowfly has rebranded its RoboBusiness event to Robotics Summit & Expo West. The conference and expo, set for October 2027 in Santa Clara, California, will focus on the design, deployment, and scaling of commercial robots and related businesses. This rebranding reflects the industry's maturation beyond the prototype stage, with a new emphasis on practical aspects like manufacturing design, market entry, fleet management, and customer support. The event aims to address the evolving challenges faced by robotics companies.